Orange Advertising, an independent strategic unit in the area of Advertising, Sports and Entertainment, With the objective to drive synergy by bringing all the stakeholder together on one platform.
- The role of advertising in communication has evolved over the years
- Advertising now adopting a wide range of approaches including infotainment, advocacy, social mobilization and interpersonal communication (IPC) to promote targeted behaviour change.
- Given the extensive experience in reaching to target audience, Orange Advertising can provide valuable insights on the critical issues to be considered when planning behaviour change communication (BCC) strategy.
Experience Spread across large Setups including Sony Entertainment Network, Sohail Khan Productionz, Indian Premier League, British Petroleum, UFO Digital Movies, Pacific Ventures (Dubai), Ogilvy and Mather, Christian Broadcasting Network (Virginia Beach, USA) and Zee Network
- Properties Management, Yashraj Film Relationship, Sales Strategies for ICC World Cup, Champions Trophy and Indian Premier League (IPL)
- Strategies, Worldwide repositioning of Philips – ‘Sense and Simplicity’, Nationalised Buying Benchmarks, Launch of British Petroleum in India
- Financials, Media Buying of over USD 300+ Million
Orange Advertising is a committed partner in the business aspirations of our clients and stakeholders. We are committed to the highest level of integrity in all aspects of our business. Our foundation is established on the principles of the following:
Optimizing the value of measurement and data as represented by addressable media and the convergence of online and offline media markets for the benefit of clients and stakeholders.
Working continuously to deepen our relationships with both clients and sellers of media – at both the global, regional and local levels.