Our Story
Orange Advertising, an independent strategic unit in the area of Advertising, Sports and Entertainment, With the objective to drive synergy by bringing all the stakeholder together on one platform.
- The role of advertising in communication has evolved over the years
- Advertising now adopting a wide range of approaches including infotainment, advocacy, social mobilization and interpersonal communication (IPC) to promote targeted behaviour change.
- Given the extensive experience in reaching to target audience, Orange Advertising can provide valuable insights on the critical issues to be considered when planning behaviour change communication (BCC) strategy.
With over two decades in the space of Cinema, Sports and Entertainment
Strategist & Facilitator with Stakeholders, Content Platform Provider, Content Ownership Management, Operations and Distribution, either as a Profit Centre Head and/or Project Management role, as an Independent Outfit and also under collaboration with larger Operations
Content Aggregations
Sourcing Software from various Global and Indian Established Content provider for Additional/Alternate Medium
Branded Programming Slots
» Advertiser Funded Programs
-An Alternative to traditional TV/Cinema Spots
Event Management
» Strategising the need/working to match the brand requirements
» Implementation planning
» And Execution
Celebrity Management
» Global Celebrities including Movie Stars, Sports Personalities, Socialites and everyone else who has a fan following
» From Budgeting to Management and usage of the Celeb.
Media Consultancy
» Media Planning
– Strategic and Implementation Planning across all media including Electronic, Print, Digital, Radio and Out of Home
– Research Service
» Media Buying
– All Negotiations
» Media Implementation
Experience Spread across large Setups including Sony Entertainment Network, Sohail Khan Productionz, Indian Premier League, British Petroleum, UFO Digital Movies, Pacific Ventures (Dubai), Ogilvy and Mather, Christian Broadcasting Network (Virginia Beach, USA) and Zee Network
- Properties Management, Yashraj Film Relationship, Sales Strategies for ICC World Cup, Champions Trophy and Indian Premier League (IPL)
- Strategies, Worldwide repositioning of Philips – ‘Sense and Simplicity’, Nationalised Buying Benchmarks, Launch of British Petroleum in India
- Financials, Media Buying of over USD 300+ Million
Orange principles
Orange Advertising is a committed partner in the business aspirations of our clients and stakeholders. We are committed to the highest level of integrity in all aspects of our business. Our foundation is established on the principles of the following:
Advanced Advertising
Continuously acting as a catalyst to enable advanced advertising models to create value for our clients and stakeholders.
Optimizing
Optimizing the value of measurement and data as represented by addressable media and the convergence of online and offline media markets for the benefit of clients and stakeholders.
Individual Talents
The individual talents and culture of our agencies are essential to the value that Orange Advertising provides.
Working Continuously
Working continuously to deepen our relationships with both clients and sellers of media – at both the global, regional and local levels.
Organizing Ourselves
Organizing ourselves to achieve the highest quality of service to our clients n the most efficient manner possible.